Posts Tagged ‘Social media’

Why You Should Be On LinkedIn

The most straightforward answer to this is because everyone else is!

To expand on that, here are some very impressive official LinkedIn figures:

  • There are 15 million users in the UK alone
  • 94% of recruiters use LinkedIn to advertise their vacancies
  • 89% of recruiters have hired at least one person via LinkedIn

At the very least this means that your job search must include LinkedIn (it does carry job advertisements) but there is much more to it than that.

Once you have your profile set up, you are immediately visible to employers. LinkedIn has switched job hunting around. As well as us going prospecting for jobs, employers and recruiters are now using LinkedIn to hunt for us. This means that, so long as your profile is reasonably up to date and informative, your job hunt can be conducted 24 hours a day, even when you’re busy with other things.

But there’s more. LinkedIn is an invaluable professional networking tool. You can use it to build connections with your friends, colleagues and tutors right now. In a few years, you may well be in a position to help each other out and glad you took the opportunity to stay in touch.

LinkedIn is also a superb research tool. With a few clicks you can find alumni from your course, see where they’re working and use the data provided to help you think about your career.

Finally, it’s a great way to build your professional reputation. Join some groups and participate in the conversations, share things you find professionally interesting. This will get you some attention and may well generate some useful network connections as well as impressing prospective employers.

For more information about how to use Linked In, check our resources on CareerHub or book into our webinars and LinkedIn day in March.




Why Linkedin is so important

50 million worldwide members of LinkedIn

8 million UK members

Almost two thirds of all professionals in Britain are on LinkedIn

Almost a third of members use LinkedIn to grow their business

64% year on year membership growth

82% use LinkedIn for business purposes

74% use LinkedIn to network with other professionals

30% use LinkedIn to look for a new job    

LinkedIn can no longer be considered as just a dispensable social networking site. With 50 million worldwide members and 89% of recruiters having hired someone via LinkedIn, it is increasingly becoming an indispensable tool. Watch the video below on employers explaining the value of LinkedIn for University of Hertfordshire students.

Watch out for the activities we have running this week that will help improve your LinkedIn profile:

LinkedIn Photography Day

A good quality photograph can make all the difference to the viewings and connections you gain on LinkedIn. We are bringing professional photographers onto both our campuses to give our students the opportunity to get a professional photograph taken for their LinkedIn profile. This will run on Wednesday 11 November 2015 between 9am – 5pm on both our campuses (de Havilland – M018 & College Lane – LB416). 

You must book to attend:

LinkedIn Appointments

All our appointments on Wednesday 11 November 2015 between 9am – 5pm will be based on LinkedIn.

LinkedIn Webinar

This is an online, interactive session on LinkedIn, where you have to chance to ask questions on anything related to LinkedIn. The webinar will include insights from Joe Eley, a University of Hertfordshire alumnus, who will be sharing his experiences of building a successful career using LinkedIn. The webinar will be held on Friday 13 November at 3pm – 4pm.

You must book to attend this event:

Getting started on LinkedIn 7

Now you should be fairly confident in navigating your way around LinkedIn and have a profile which is packed full of your work experience and connections. I would now like to focus on a feature which could enhance your use of LinkedIn and maximise the opportunities that it has to offer (and that’s a lot!).

I12333f you hover over the menu bar at the top of the screen, there are so many options that you can work your way through. One I’d like to bring to your attention is ‘Pulse’, which you can access by hovering over Interests. The first section that it will show you is ‘Your News’. If you haven’t listed anything specific that you are interested in already, it will give you the option of ‘Getting Started’, which means you can follow channels which broadcast information.

If you just fancy getting a general idea of what is going on in the world today, you can click on ‘Top News’. I find this really interesting because you can see a whole ream of articles from different professionals, offering careers advice, discussing current affairs or interview tips. Overall, it helps keep you up to date on what is happening in the world of work. This is an advantage, especially if you are looking for a job at the moment and you can even use it to make sure that you succeed at your next upcoming interview! Tips straight from professionals are invaluable and it is always worth listening to what advice successful people have to offer.

Now that you have built your profile and started to network with connections, spend your time slowly accustoming yourself to all of the functions available to you on LinkedIn and viewing it as a potential avenue that you could use to secure your dream job!

By Debbie Goss, Careers Officer

Getting started on LinkedIn 5

You’ve made your first few connections and now your profile is starting to get some more visibility- which is great! You can now start to think about how you can maximise your outreach. You want to make sure that you are being noticed by the right people.

13353You can do this by joining groups which are specific to your interests. For example, these are the groups that I have joined so far. You will notice that one of these is the Careers, Employment and Enterprise group, which you should definitely join! Joining a group like this which is related to your university would show an employer that you are a proactive student and that you have been involved in the services that the university has to offer throughout your studies. In order to find any group that you are interested in, just type in a keyword into the ‘Search’ tab at the top and all groups related to this will show in your feed. Once you have joined groups that you are interested in, you can access them from your profile or from the ‘Interests’ tab.

Once you have become noticed and a recruiter has found your account, you want to make sure that you stand out. One way in which you can create more of an impact is to receive endorsements or recommendations. Endorsements are fairly straightforward; you can add your own skills, such as customer service, to a list and then others can endorse you on those.


This will show employers that you do indeed have the skills that you claim to have developed and also that other people have positive experiences of working with you!

524564Recommendations are far more valuable, a connection can write a short testimonial about your qualities and this will act like a reference. It will be fantastic to see from an employer’s perspective if they are considering contacting you about a role. You can even ask a connection to recommend you. Simply click on this button on your profile as shown below.

Remember, it’s all about getting as much information as you can on your LinkedIn profile. It is a platform for you to use which allows you to show more about yourself; recruiters should be able to access more than just what they can see on your CV.

By Debbie Goss, Careers Officer

Tweet your way to a job: how to find work using Twitter.

10/04/2015 1 comment


Twitter is often seen as being nothing more than a forum for social chit chat and celebrity gossip.  However, when used in the right way, it is also an incredibly useful tool for job-hunters.  So if you’re looking for job vacancies or want to network with employers don’t miss out on a valuable resource

Know who to follow

Following the right organisations on Twitter can open up a constant flow of job ads that you might not otherwise have seen. Here are a few suggestions on how to get started.

  • Companies you’d like to work for. Many companies will have a Twitter feed.  Some will be more active than others on Twitter but by following them you will be able to keep up to date with (and comment on) their new products or projects and find out about any job vacancies. Larger organisations may have separate Twitter feeds for different areas of the business and some will have separate Twitter accounts for jobs in their company.
  • There are many specialist recruitment agencies and online jobs boards that will regularly tweet vacancy updates. Follow recruiters that specialise in your chosen field or who often have entry-level vacancies e.g. @gradcracker for engineers or @mediamuppet for media jobs.
  • Relevant professional bodies can also often have useful leads and information for job-seekers as well as information about regional networks and events.
  • Professional journalse.g. New Scientist, may also have general and recruitment Twitter feeds as well as useful industry information.
  • Twitter suggestions. Twitter will regularly suggest other people and organisations to follow based on your activity on your account.  It’s always worth looking at these suggestions as you will find out about new organisations and job vacancy sources to follow.
  • Check out who others are following. This is often a good way to find out about other useful organisations and people.  Once you’ve started following someone, look at their account to find out who they follow (and who is following them). It’s likely that you will find some useful new leads.
  • Careers, Employment & Enterprise. The university’s CEE service and the Careers Adviser for your school of study will also tweet regularly about placements, internships and entry-level jobs for new graduates.

 Use hashtags and lists

  • Using hashtags # can be a good way of finding advertised vacancies that haven’t shown up in your news-feed. Try different wording combinations to maximise your results; for example, if you’re looking for graphic design jobs, try searching #graphicdesignjobs or #graphicjobs.
  • If you’re an active Twitter user you might find that job tweets get lost among the other tweets in your news-feed. A good solution to this is to use the lists function and set up a list for the job sites and employers you follow.  This way you will be able to access recent job postings at a glance.

And finally, keep it professional!

Twitter can also be a useful social platform for online networking.  Don’t be afraid to comment on tweets from employers and job sites but make sure you keep it professional.  If you’re already active on Twitter take a look at your tweets and think about the impression they would give an employer; you might want to consider setting up a separate, professional Twitter account for job hunting and networking.

Suzanne Ball is the Careers Adviser for the University of Hertfordshire’s School of Creative Arts. She regularly tweets about all things creative on @careerview

Getting started on LinkedIn 4

So you have created your profile and read our advice on who the right people are to be connecting with. The next stage is to be proactive and start making steps to get those first few connections!

You can start off connecting with people that you know, whether that’s your colleagues or your friends from your course. Remember, LinkedIn is different to Facebook; it’s not necessary to have all of your family and friends as connections! Focus on the people who know you professionally and through your studies. These are the people who will be able to recommend you to other employers and are more likely to have business links that will be of interest to you. Recommendations and endorsements will be covered in the next instalment of my blog; the main focus this week is to keep in mind the aim of your LinkedIn profile and choose your connections accordingly.

connectionThere are a number of different methods through which you can connect with people on LinkedIn. For those that you know well, you may just want to search for their name as you would on Facebook and click the connect button that comes up before you even view their profile! However, for people that you don’t know as well or you would like to add an introduction, you can create a personalised message to go along with your connection request. To do this, you just need to find their profile and click the connect button on their profile page. This will bring up an option to include a message along with your request.

LinkedIn also has a function called ‘People You May Know’ which brings up suggestions that may be of relevance based on the where you work, your existing connections and so on. Once you have made some connections, y111ou might want to start making a list of the companies that you would be interested in working for and searching for some connections within them. Here’s where the personalised message will come in handy…if you’re trying to reach out to a potential employer, a message which shows that you have put the time and thought into starting a conversation will go far!

By Debbie Goss, Careers Officer

Social Media Presence: Who to follow on Twitter and LinkedIn

There are a few simple questions you should ask before clicking on that “connect” or “follow” button:

  • Why are you on social media in the first place?
  • What are you hoping to get out of it?
  • What have you got in common with the people you want to connect with?

Once you know the answers, the way forward should be obvious. If you’re reading this, you probably want to know how Twitter and LinkedIn can help you with your career plans, so that’s your overall purpose. Now you need to know who’s out there who might be able to help.


Start with the people or organisations you know and follow or connect with them. Always bear in mind that social media works two ways. Be prepared to be useful to your new connections.

Next, start trying to widen your circle. Who’s in the network of your new connections? Do you share a common interest? Send out some invites and see what happens.

Finally, as your network starts to grow, it’s time to get adventurous. There are probably some strangers out there who are doing things you find interesting or want to be part of. Start off with a strong show of interest in the person you want to connect with and then develop a conversation about your areas of shared interest.

Eventually, when a good professional relationship is established, ask for help or advice.  This is really the key to networking in person or online. It’s natural to be interested in people who are interested in us, want to help or co-operate and who treat us with respect. Make that your model and your new network will serve you well.

By Donald Lush, Careers Adviser/Team Leader.  Find and follow me on LinkedIn

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