Home > Careers, Employment, Uncategorized > Life as a placement student: December – Deadlines and Deliveries

Life as a placement student: December – Deadlines and Deliveries




A little late now but hope I you all had a fabulous Christmas and a happy New Year! I’m now well into the painful January detox after a month of eating and partying. I can safely say I’m not missing the January exams you’re currently going through (good luck!), but I especially miss having Reading Week aka ‘re-freshers’ to you lot. December at Sky was magical – we had our own Christmas market, petting zoo and even a visit from a life-size Hulkbuster! We were also taken out for a delicious Christmas lunch with the team at The White Hart, Barnes Bridge.



The last 2 months at Sky have been a complete whirlwind. Following the back end of the delivery of the Sky Movies Christmas brand campaign our own team delivered and launched The Sky Difference brand campaign, which went live on Boxing Day. In a nutshell this campaign showcases the amazing benefits Sky offers all of their customers at no extra cost! We wanted to push out 4 messages to customers reminding them they get Sky+ app, Smart Series Link, Catch Up channels and the Sky Atlantic channel. This was done across TV, digital, VOD, Out of Home and Radio.


Over the past few months we have had a few curve balls thrown at us, including battles over music usage costs, last minute changes to legal lines and getting approval on the TV ads from governing body, Clearcast. The biggest challenge I’ve faced is learning how to deliver pieces of creative within hours of the delivery deadline and the main learning from this campaign for me is that the devil is definitely in the detail, especially when doing the final checks!

Over the next few months I’ll be working on another brand campaign which I will update you on next time!

Thanks again for reading!!

Any questions? Elizabeth.Clarke@sky.uk







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