Home > Careers > Social Media Presence: Who to follow on Twitter and LinkedIn

Social Media Presence: Who to follow on Twitter and LinkedIn

There are a few simple questions you should ask before clicking on that “connect” or “follow” button:

  • Why are you on social media in the first place?
  • What are you hoping to get out of it?
  • What have you got in common with the people you want to connect with?

Once you know the answers, the way forward should be obvious. If you’re reading this, you probably want to know how Twitter and LinkedIn can help you with your career plans, so that’s your overall purpose. Now you need to know who’s out there who might be able to help.


Start with the people or organisations you know and follow or connect with them. Always bear in mind that social media works two ways. Be prepared to be useful to your new connections.

Next, start trying to widen your circle. Who’s in the network of your new connections? Do you share a common interest? Send out some invites and see what happens.

Finally, as your network starts to grow, it’s time to get adventurous. There are probably some strangers out there who are doing things you find interesting or want to be part of. Start off with a strong show of interest in the person you want to connect with and then develop a conversation about your areas of shared interest.

Eventually, when a good professional relationship is established, ask for help or advice.  This is really the key to networking in person or online. It’s natural to be interested in people who are interested in us, want to help or co-operate and who treat us with respect. Make that your model and your new network will serve you well.

By Donald Lush, Careers Adviser/Team Leader.  Find and follow me on LinkedIn

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